At Comedian-Con, NBC re-created the set of Brooklyn 9-9.
At San Diego Comedian-Con, I am sorting by way of a freezer filled with frozen lasagnas and on the lookout for an exploration date. Subsequent to me is a poster that claims “Do not Poop on the Subway.” The purpose is to search out the mix to a secure and wield a WWE-style championship belt. It isn’t your typical legislation enforcement coaching check.
However that is what I am doing as I check out an immersive expertise arrange by NBC to advertise Brooklyn 9-9, a sitcom about misfit cops starring Andy Samberg, which joined the community’s secure of comedies final yr.
The sport is one in all many “activations” arrange by massive manufacturers at Comedian-Con — company communicate for what’s mainly an elaborate advert that lets conference-goers expertise parts of reveals or films in actual life. Amazon arrange a politically tinged activation for its new present Carnival Row, which touches on racism and segregation, and AMC created a zombie apocalypse for The Strolling Useless.
Brooklyn 9-9’s activation is a component escape room, half comedy act. The premise is that you simply’re a part of a bunch of potential new recruits vying to hitch the present’s fictional 99th precinct. You are first led to a briefing room the place an actor enjoying an officer mainly acts as a warmup comic interacting with visitors.
An actor who performs a cop warms up the gang.
“You have already handed the toughest half — the endurance check,” the officer says to visitors who’ve waited greater than an hour for the attraction.
The visitors then see a video starring forged regulars: Samberg, who performs Jake Peralta; Terry Crews, who performs Terry Jeffords; and Joe Lo Truglio, who performs Charles Boyle. Samberg and Truglio are each dressed Comedian-Con-appropriate, with Samberg in Sport of Thrones garb and Truglio as Detective Pikachu.
From right here on out, the expertise is an escape room. The sport hews carefully to the present’s fan-favorite “Halloween Heist” episodes, wherein Peralta tries to outwit his captain. Friends are led to a re-creation of the Brooklyn 9-9 set, together with every character’s desk. Attendees are divided into teams and given mini duties to carry out, like finding out police information or looking for the appropriate frozen lasagna. After finishing every process, you get a digit of a mixture for a secure. Once I went by way of the activation, my group received. One in every of my teammates, a reporter from LA Weekly, cracked open the secure.
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The present, a cult favourite, premiered on Fox in 2013, however was cancelled final yr. A day after the cancellation was introduced, NBC mentioned it could decide up the present. It premiered on the community in January and was shortly renewed for a seventh season.
The Brooklyn 9-9 escape room is the centerpiece of NBC’s advertising and marketing blitz at Comedian-Con.
A promotion for Superstore, a comedy in regards to the employees at a fictional Walmart-like procuring heart referred to as Cloud 9, takes you into that story. NBC reworked the foyer of San Diego’s Onerous Rock Resort right into a procuring aisle the place you may take employee-of-the-month images and purchase stuff from different NBC reveals, just like the Cones of Dunshire recreation from Parks and Recreation and Dunder Mifflin paper from The Workplace. To advertise The Good Place, a sitcom about 4 folks navigating the afterlife, NBC turned a diner on the Onerous Rock into the Interdimensional Gap of Pancakes, or IHOP, a key setting from the present’s third season.
The activations are open to Comedian-Con attendees all through the present.